Written by admin | Friday, June 29th, 2007
Carfeine to provide auto dealers greater profits and performance through proprietary lead analytics and fraud detection technologies
Rockville, MD, June 29, 2007 – Carfeine, the auto dealers’ first pure analytics services company, is open for business today. Carfeine is a visionary company that integrates the best of consulting, agency and analytical technology worlds – a mash-up poised to redefine the retail automotive industry. Some of the technologies offered by Carfeine include lead analytics and the interactive marketing management of SEM, web sites, email marketing, and post-click marketing.
“The auto world has changed, and thus so too has automotive marketing, advertising, and their necessary measurements,” said Mike Muncy, Founder and CEO of Carfeine. “There is no question that the profitability of dealerships is quickly diminishing through traditional marketing efforts. What is needed is a firm whose mission is to evaluate every provider of services to dealers. Dealers must spend selectively, and to date most vendors have treated their dealership clients like prey.”
Carfeine Interactive Marketing developed PureLead Analytics as an intuitive and affordable lead analytics service, with a mission to bring lead clarity and transparency to auto dealers nationwide. The PureLead Analytics service uses proven and highly scalable architecture and technologies to service the smallest through the largest new or pre-owned auto dealers nationally. Dealers can rest easy that a standards compliant and intuitive tool creates actionable reports and metrics to fuel the very business decisions through the web-based interface.
Through proprietary technology, real-time management system integration, and specialized analytics and business advisory teams, Carfeine helps auto dealers better understand the tremendous changes, challenges, and opportunities of the modern marketplace presented by increasing consumer control, access to information, and negative attitudes towards the auto dealer.
“We’re not interested in another vendor telling us that their product is great or that their product will pay for itself with a fraction of our gross on a new vehicle sale,” said Rafi Hamid, Director of eCommerce, The Napleton Automotive Group. “We ARE interested in a partner that offers us an expert opinion married to technology and actually puts our investments to the test and into profitable actions.”
“For the last two years, I’ve been building a solid thought leadership base and conversing about performance analytics in dealership interactive marketing,” said Muncy. “I’ve spoken to countless owners and dealer executives and, based on their frustration with the state of the industry and eagerness to ‘get the Internet working for them’ it became obvious to me that it was time to develop the really necessary technologies and services to help auto marketers win through new media.”
About Carfeine Interactive Marketing, LLC.
Founded by Mike Muncy, Carfeine focuses on helping its clients identify, evaluate, implement, integrate, and measure interactive marketing channels. Carfeine is structured as both a global and a remote company. Recognizing that the single biggest differentiator in a creative and strategic-driven business is that of talent, Carfeine brings the right people aboard, irrespective of their physical locations, with a primary presence in the nation’s capital, Washington, D.C. For further information, visit www.carfeine.com
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